Summary: The ARTIS project, led by Matthew Pelowski, delves into the transformative potential of art on individuals and society. Funded under the EU Horizon 2020 programme, the initiative brings together researchers from various disciplines to unravel the mysteries of art engagement. By documenting thousands of people’s reactions to visual art across Europe, the project aims to understand the emotional aftermath of art encounters. The team employs sophisticated methods like latent profile analysis and movement tracking to identify shared patterns and correlations between movement and depth of insight. Beyond aesthetics, the project explores how changes in art presentation, such as lighting, influence emotional responses. Matthew Pelowski emphasizes the diversity of individual reactions, asserting that there’s no ‘correct’ way to experience art. As the project progresses, the goal is to connect art experiences to tangible outcomes, from stress relief to behavioral changes, providing museums and policymakers with valuable insights for shaping cultural landscapes. The ARTIS project stands at the forefront of unraveling the transformative power of art, inviting us to reconsider the role of art in our lives and its potential for societal change.
Pelowski, M. (2023). Can art have a positive impact on society? EU Research, Winter 2023 (37), 38–39. https://issuu.com/euresearcher/docs/artis_eur36_h_res